Meet the Crossfire Team

"...But those who hope in the Lord will renew their strength. They will
soar on wings like eagles; they will run and not grow weary, they will
​walk and not be faint."

Isaiah 40:31

Heidi Gossen

Founder
Executive Director
​​Mentor

Whether working with kids or adults, one of Heidi’s greatest joys is walking alongside others in their pursuit of hope and healing. Partnering with horses in this process brings powerful, eye-opening insights that make each moment meaningful.

With a background in psychology, sociology, and certifications in mental health counseling, life coaching, and leadership coaching, Heidi brings a deep well of knowledge, compassion, and discernment to her roles at Crossfire Ranch. Her heart is to encourage, uplift, and speak truth—even the hard kind—when it helps someone grow.

Every step forward, whether small or life-changing, is a cause for celebration. Witnessing God at work in someone’s life and watching freedom unfold is a beautiful and sacred experience.​

A verse close to her heart is:
“Oh, taste and see that the Lord is good! Blessed is the man who takes refuge in him!”
Psalm 34:8

Elise Baird

Program Director

Elise grew up in southwest Wisconsin on her family’s dairy farm, where she worked alongside her nine siblings and spent every possible moment with her horses. From a young age, she was drawn to the power of horse ministry after reading Bridge Called Hope and Hope Rising by Kim Meeder—books that deeply inspired her with stories of healing and God’s work through horses.
​
After high school, Elise spent two years serving at Silver Birch Ranch, where she discovered the profound impact that intentional mentorship—rooted in faith and supported by animals—can have on struggling youth. Her time in the barn there helped solidify her calling, and it was during this season that she met Heidi and learned about Crossfire Ranch. Drawn to the mission and vision of the ministry, Elise is excited to be part of the CFR team and all that God is doing through it.

​Outside the ranch, Elise enjoys time with her nieces and nephews, baking, singing, reading, and spending time with just about any animal she can find.

Riley Billmann

Community Development & Program Specialist

Originally from northeast Wisconsin, Riley Billmann began her college journey at UW–River Falls. She subsequently graduated from Tarleton State University in Texas with a degree in Animal Science, emphasizing equine studies.

Riley spent nearly ten years in Texas, gaining experience in various roles at veterinary clinics and horse ranches. Upon returning home to Wisconsin in 2020, she transitioned to the manufacturing world, where she upheld various leadership roles and worked as a Continuous Improvement Engineer.

In June 2025, Riley married her husband. They now reside on a cozy hobby farm with their two dogs, four cats, two miniature donkeys, and one beloved horse (with plans to acquire more animals soon). Riley feels that life's winding path ultimately led her to her true calling: helping others through the use of horses and following Christ's guidance. She is very excited to be part of the Crossfire Ranch team and its vision.

Riley's favorite verse, which she is currently diving into, is Psalm 23:1-3: "The Lord is my Shepherd; I shall not want. He makes me lie down in green pastures. He leads me beside still waters. He restores my soul."

Erin Book

Barn & Equine Manager

Erin joined the Crossfire Ranch team in February 2026 as the Equine and Barn Manager, relocating to the area with her husband, Stephen. Her lifelong love of horses, combined with a passion for serving others, has shaped a diverse background in equine care, leadership, and hospitality. Before joining Crossfire Ranch, Erin gained valuable experience working at summer camps, where she taught young riders, fostered confidence in campers, and helped create memorable experiences through horsemanship and teamwork. She also worked in a coffee bar, where she developed exceptional customer service skills and a welcoming approach that she brings to every
interaction.

 As Equine and Barn Manager, Erin oversees the daily care of the horses, manages barn operations, and helps ensure a safe, organized, and positive environment for riders, mentors, and visitors alike. She is passionate about building relationships, supporting the ranch community, and creating a place where both horses and people can thrive.

 Outside of ranch activities, Erin and her husband enjoy hiking, game nights with friends, eating lots of popcorn, tending to their garden, and having adventures with their ranch dog, Scout. Erin and Stephen are excited to be part of the Crossfire Ranch family and look forward to serving the community for years to come.